Client: MoneygGram
Media: Video/Social/Digital
CW: Me
AD: Lexi Lanzi
We were tasked with creating a new campaign video for MoneyGram's F1 sponsorship team. We chose to focus on the ways that a driver preparing for a race is similar to a user getting ready to send a MoneyGram to a loved one. We styled it after the opening to Grand Prix (1966) with quick match cuts and interesting visual treatments.