Run Wild

Client: Vans and WWF

Media: Activation & Product Modification (student)

CW: Me

AD: Alexis Santaella & Emmett Moore

This unforseen mashup between Vans and WWF would create waves as we spread the news through billboard takeovers and dollar bills scattered throughout the streets. These lead them to a Vans store that has been reclaimed by the wild. A limited shoe drop featuring different animal prints and a custom shoe box would even bring sneaker heads to the conversation on animal conservation.